In a world full of advertising and information – delivered in all sorts of media from print to websites, billboards to radio, and TV to text messages – every message has to work extremely hard to get noticed.
And it's not just advertising messages that have to work hard; every report you write, presentation you deliver, or email you send is competing for your audience's attention.
The skill of headline writing is also vital for those important emails that you send out to your subscribers…you want them opened.
The power of effective headlines was something I discovered after reading a series of printed marketing guides 20 years ago by Jay Abraham (an American marketing wizard).
If you don’t learn how to write a good headline then the chances are you will have trouble attracting traffic to your website or blog.
The direct headline should be used far more often than it is. It stands the best chance of selecting the right audience and preparing them to respond.I implemented some of his ideas for print media and found they worked.Every day we're bombarded with headlines like these that are designed to grab our attention.'We are thinking about going into a big nightclub separately like an hour or so apart like we were single and find each other and seduce each other like a one night stand.You can write a headline in an infinite number of ways.